Meet the Team
At Furble, we’re a group of passionate pet lovers, veterinary professionals, and industry experts who believe in doing things differently. With decades of experience and a shared mission to make pet care more accessible for Canadians, our team is committed to building a better future for pets, their people, and the professionals who care for them.
Lisa MacIntyre-Smith
Lisa brings over 20 years of leadership experience in health care and veterinary services. She spent nearly a decade at VetStrategy, where she helped acquire more than 340 clinics and played a key role in growing the business into Canada’s largest veterinary consolidator. With a background that spans Eli Lilly, Medicine Shoppe, and executive leadership, Lisa is driven by a deep respect for the people behind the profession. A proud cat parent to Ben and Jerry (yes, named after the ice cream), Lisa understands how pets bring people together — and she’s passionate about building a platform that does the same.
Aaron Eckler
Aaron is a strategic leader with more than a decade in the Canadian veterinary industry. After earning his MBA from Rotman and spending several years in human healthcare, he moved into veterinary distribution and eventually led Vet Alliance, supporting over 400 independent practices. Across more than 700 clinics, Aaron has listened, learned, and helped teams find smarter ways to care for their communities. A firm believer in building from the ground up, Aaron is focused on strategy that stays rooted in real experiences — and always keeps pets and pet parents at the centre.
Matthew Friesen
Matt has spent more than 20 years in the veterinary space, with roots at Purina and Elanco, where he worked closely with clinic teams across Canada. He’s been on both sides of the M&A table — supporting growth at VetStrategy and advising independent clinics through myVETgroup — but his passion has always been people. Whether he’s connecting with vet teams, pharmacy partners, or fellow pet parents, Matt brings warmth, transparency, and an uncanny ability to find common ground. He knows the real work happens in conversations — and he’s here to keep them going.
Dr Atal Bahadur
Dr. Atal brings over two decades of veterinary and regulatory experience to Furble. After earning his veterinary degree and a master’s in Animal Breeding and Genetics from Punjab Agricultural University, he worked as a poultry specialist in a multinational company before moving to Canada in 2005. He received his DVM license in 2007 and has since worked across small animal medicine, emergency care, and regulatory veterinary services with the Canadian Food Inspection Agency. As a long-time clinic owner, Dr. Atal understands the pressures of practice and the rising costs facing pet parents. His goal with Furble is simple but powerful: make high-quality veterinary care and prescription access affordable for every Canadian pet family.
Dr Gagan Singla
Dr. Singla’s veterinary journey began in India, where he earned his degree and a master’s in Veterinary Medicine before gaining experience at Virbac, GlaxoSmithKline, and GADVASU’s Veterinary Polytechnic College. After moving to Canada in 2019 and earning his DVM license, he has worked in small animal practice while also owning and managing multiple clinics. Dr. Singla co-founded Furble with a clear mission: to make prescription medications more accessible and cost-effective for Canadian pet parents. Guided by both professional insight and personal experience as a pet owner, he believes every animal deserves top-tier care — especially when they can’t ask for it themselves.
